Send a Broadway Direct gift card — or something even better

Meet the gift card that works at Broadway Direct and other leading show brands. No fees. Never expires.Send a Theater gift card

Broadway Direct is available on the Theater On Me multi-brand digital gift card

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Why Broadway Direct Is One of America’s Most-Loved Brands

Why people love Broadway Direct

Broadway Direct is more than a service — it’s a gateway to the magic of live theater. With deep connections to Broadway’s biggest shows, it’s trusted by fans for seamless ticket access, exclusive experiences, and up-to-the-minute news. From sold-out musicals to behind-the-scenes content, Broadway Direct brings the excitement of Times Square directly to theater lovers everywhere. For audiences and aficionados alike, the Broadway Direct name stands for passion and insider access — making it an unforgettable and meaningful gift. When someone receives an On Me gift card that works at Broadway Direct, they know they’re opening the curtain to the shows, stories, and musical moments they love most.

What you can buy at Broadway Direct

An On Me gift card gives your recipient access to all things Broadway Direct—bringing the magic of live theatre to every fan. From the hottest tickets to top Broadway and touring shows, to exclusive pre-sales, VIP packages, and unique behind-the-scenes experiences, there’s something for every theatre lover to enjoy. Whether they’re planning a special night out or surprising someone with seats to the season’s must-see musical, a Broadway Direct-compatible gift card makes it simple to curate the perfect show-stopping experience. And with Apple Pay, Google Pay, and mobile wallet support, securing the spotlight has never been easier.

A better way to gift Broadway Direct

When someone’s looking for a Broadway Direct gift card, they’re not just giving tickets — they’re connecting someone to the thrill of live theatre. An On Me gift card does exactly that: it gives theatre lovers the freedom to book directly with Broadway Direct, but also to explore a curated collection of top-performing arts experiences from TodayTix, Telecharge, and Ticketmaster. It’s digital, flexible, and personal — so whether they’re hoping to catch a blockbuster musical or an acclaimed play, it’s all in one seamless gift. No stress. No second-guessing the show. Just a present that gets them closer to the magic of the stage.

How to use On Me at Broadway Direct

Any Broadway Direct store in the US

Online at broadwaydirect.com >

With the Broadway Direct app

Why use On Me

No fees

What you pay is what you get.

Never expires

Your balance is always yours.

Instant delivery

Send gifts by email, text, or shareable link.

Send later

Schedule gifts up to 1 year in advance.

Seamless spending, however they shop

In-store

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On Me card being tapped to pay in a store

Online

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Premium access to the excitement of the stage

Broadway Direct is your all-access pass to the magic of the stage — connecting theater lovers to the pulse of New York and beyond. From the hottest new blockbusters to timeless classics, they put audience members at the heart of the action, delivering tickets, insider access, and unforgettable experiences. But Broadway Direct isn’t just about shows — it’s about capturing the wonder, aspiration, and glamour that make Broadway an icon. Whether it’s a night out or a lifelong passion, they open doors to memories that last a lifetime. That’s what makes gifting with On Me so special: you’re not just sending a gift card. You’re unlocking the excitement of live theater — and giving your recipient the freedom to choose their own standing ovation.