CoverGirl is available on the Beauty On Me multi-brand digital gift card

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Why CoverGirl Is One of America’s Most-Loved Brands

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Why people love CoverGirl

CoverGirl is more than a brand — it’s an icon in the world of beauty. Since 1961, CoverGirl has empowered people everywhere to express themselves with confidence, offering innovative makeup that’s both accessible and inclusive. With its instantly recognizable slogan, "Easy, Breezy, Beautiful," and a roster of trailblazing spokesmodels, CoverGirl has helped to shape beauty standards for generations. From flawless foundations to bold mascaras, its colorful range is trusted by makeup lovers of every age and skill level. For many, CoverGirl represents self-expression and individuality — making it a thoughtful and personal gift. When someone receives an On Me gift card to use at CoverGirl, they know they’re treating themselves to products that inspire creativity and celebrate their unique style.

What you can buy at CoverGirl

An On Me gift card lets your recipient explore all that CoverGirl has to offer—whether shopping online or in-store. From cult-favorite mascaras and flawless foundations to bold lip colors, classic eyeliners, and innovative skincare-infused makeup, there's something to match every style and mood. Whether they’re restocking daily essentials or trying the latest beauty trends, a CoverGirl-compatible gift card makes finding the perfect shade or product effortless. And with Apple Pay, Google Pay, and mobile wallet support, checking out is as easy as swiping on a fresh coat of lipstick.

A better way to gift CoverGirl

When someone’s looking for a CoverGirl gift card, they’re not just buying makeup — they’re finding the perfect pick for someone who loves to experiment with beauty. An On Me gift card gives them exactly that: the freedom to shop directly at CoverGirl, plus a curated collection of must-have cosmetics and skincare brands like Maybelline, e.l.f., and Ulta Beauty. It’s digital, versatile, and completely personal — so whether they want a signature CoverGirl mascara or a fun palette from another iconic brand, it’s all in one tap. No guesswork. No wrong shades. Just a gift that highlights their unique style.

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How to use On Me at CoverGirl

Any CoverGirl store in the US

Online at covergirl.com >

With the CoverGirl app

Why use On Me

No fees

What you pay is what you get.

Never expires

Your balance is always yours.

Instant delivery

Send gifts by email, text, or shareable link.

Send later

Schedule gifts up to 1 year in advance.

Seamless spending, however they shop

In-store

Tap to Pay

On Me card being tapped to pay in a store

Online

On Me cards being spent online using Apple Pay

Online

Enter card details

On Me cards being spent online by inputting the 16 digit PAN

Beauty and confidence for every style

CoverGirl is one of the most recognized names in beauty—empowering self-expression since 1961. Their iconic cosmetics have graced runways, red carpets, and makeup bags everywhere, while their boundary-pushing products continue to set trends and inspire confidence across generations. But CoverGirl isn’t just about beauty—it’s about individuality. From flawless foundations to vivid lip colors, the brand blends innovative formulas with a commitment to inclusivity like few others.

That’s what makes gifting with On Me so special: you’re not just sending a gift card. You’re inviting your recipient to celebrate their unique style—and giving them the freedom to explore it their way.

How it works

Make it personal

Image of a gift note to a mother with a baby. The gift note says: "Thank you sooo much for helping me out the other day! You're an absolute lifesaver. Please treat yourself to something nice!"

Send it now or later

A picture of a woman smiling at a phone and receiving a scheduled On Me gift card

Track your gift

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Receive thank you notes

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Frequently asked questions