IT Cosmetics is available on the Beauty On Me multi-brand digital gift card

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Why IT Cosmetics Is One of America’s Most-Loved Brands

photo of assorted makeup products on gray surface.

Why people love IT Cosmetics

IT Cosmetics is more than a beauty brand — it’s a movement for real, confident skin. Founded with the mission to solve common skin concerns, IT Cosmetics is trusted by makeup lovers and dermatologists alike for products that truly make a difference. From their award-winning CC Cream to innovative skincare-infused formulas, every product is developed with the needs of all skin types in mind, blending clinical results with a natural, radiant finish. Fans love IT Cosmetics for its thoughtful approach to beauty, championing inclusivity and authenticity at every step. When someone receives an On Me gift card that works at IT Cosmetics, they know they're getting more than makeup — they're getting tools that empower them to look and feel their best, every single day.

What you can buy at IT Cosmetics

An On Me gift card unlocks the best of IT Cosmetics—whether shopping online or in-store. From cult-favorite CC+ Creams and confidence-boosting concealers to super-soft makeup brushes and targeted skincare essentials, there’s something for every beauty lover. Whether they’re searching for the perfect complexion product, refilling a beloved brow pencil, or discovering innovative serums for their skincare routine, an IT Cosmetics-compatible gift card lets them choose what fits their needs. And with Apple Pay, Google Pay, and mobile wallet options, checking out is as effortless as their next flawless finish.

A better way to gift IT Cosmetics

When someone’s looking for an IT Cosmetics gift card, they’re not just shopping for makeup — they want to get it right for someone who loves beauty and self-care. An On Me gift card gives them exactly that: the freedom to shop directly at IT Cosmetics, plus explore a handpicked mix of top beauty brands like Estée Lauder, Tarte, and Sephora. It’s digital, flexible, and truly personal — so whether they dream of IT’s best-selling CC cream or want to try something new from another favorite brand, it’s all just a tap away. No guesswork. No wrong shades. Just a gift as unique as their routine.

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How to use On Me at IT Cosmetics

Any IT Cosmetics store in the US

Online at itcosmetics.com >

With the IT Cosmetics app

Why use On Me

No fees

What you pay is what you get.

Never expires

Your balance is always yours.

Instant delivery

Send gifts by email, text, or shareable link.

Send later

Schedule gifts up to 1 year in advance.

Seamless spending, however they shop

In-store

Tap to Pay

On Me card being tapped to pay in a store

Online

On Me cards being spent online using Apple Pay

Online

Enter card details

On Me cards being spent online by inputting the 16 digit PAN

Beauty that empowers with skin-loving innovation

IT Cosmetics is a trailblazer in beauty — trusted by makeup artists and real women alike since its launch. Renowned for their game-changing CC Cream and skin-loving formulas, IT Cosmetics seamlessly blends innovation with care, delivering products that don’t just cover, but also nurture the skin. Their cult favorites, from hydrating concealers to confidence-boosting foundations, consistently earn rave reviews from those seeking beauty that truly performs. But IT Cosmetics is more than high-performance makeup — it’s empowerment. Every product is designed to help you feel your best, inside and out.

That’s what makes gifting with On Me so special: you’re not just sending a gift card. You’re sharing access to beauty with heart — and giving your recipient the freedom to discover it their way.

How it works

Make it personal

Image of a gift note to a mother with a baby. The gift note says: "Thank you sooo much for helping me out the other day! You're an absolute lifesaver. Please treat yourself to something nice!"

Send it now or later

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Track your gift

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Receive thank you notes

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Frequently asked questions