Sephora is available on 2 multi-brand digital gift cards

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Why Sephora Is One of America’s Most-Loved Brands

photo of assorted makeup products on gray surface

Why people love Sephora

Sephora is more than a beauty retailer—it’s a global destination for self-expression and discovery. Since opening its doors in 1969, Sephora has become trusted by makeup lovers and experts alike for its unrivaled range of top brands, inclusive selection, and innovative products. From cult-favorite lipsticks to skincare essentials, Sephora’s signature black-and-white stores invite everyone to experiment, play, and find what makes them feel uniquely confident. For beauty enthusiasts and curious explorers, the Sephora name represents endless possibility—making it a truly special gift. When someone receives an On Me gift card to spend at Sephora, they know they’re unlocking access to the latest trends and timeless favorites, whether they’re shopping for a glam night out or a refreshing daily ritual.

What you can buy at Sephora

An On Me gift card unlocks the world of Sephora—both online and in-store—giving your recipient the freedom to explore a treasure trove of beauty. From coveted skincare serums and luxe foundations to statement lipsticks, fragrances, and pro makeup brushes, there’s something to inspire every beauty lover’s routine. Whether they’re searching for the latest TikTok sensation or stocking up on holy-grail essentials, a Sephora-compatible gift card makes it easy to choose exactly what suits their style. Plus, with Apple Pay, Google Pay, and mobile wallet support, pampering themselves is just a tap away.

A better way to gift Sephora

When someone’s looking for a Sephora gift card, they’re not just giving makeup — they’re getting it right for someone who lives and breathes beauty. An On Me gift card lets them shop directly at Sephora, but also explore a curated selection of top beauty and skincare brands like Ulta, MAC, and Glossier. It’s digital, flexible, and personal — so whether they want a signature fragrance from Sephora or a cult-favorite serum from another brand, it’s all covered in one seamless tap. No guesswork. No wrong shades. Just a gift that matches their unique beauty routine.

Google Pay and Apple Pay logos

How to use On Me at Sephora

Any Sephora store in the US

Online at sephora.com >

With the Sephora app

Why use On Me

No fees

What you pay is what you get.

Never expires

Your balance is always yours.

Instant delivery

Send gifts by email, text, or shareable link.

Send later

Schedule gifts up to 1 year in advance.

Seamless spending, however they shop

In-store

Tap to Pay

On Me card being tapped to pay in a store

Online

On Me cards being spent online using Apple Pay

Online

Enter card details

On Me cards being spent online by inputting the 16 digit PAN

Beauty without boundaries, self-expression for all

Sephora is a beauty powerhouse — defining the industry since 1969. Their curated selection of top-tier makeup, skincare, and fragrance brands has made them the go-to destination for beauty lovers everywhere, while their signature black-and-white stores have become icons themselves. But Sephora isn’t just about products — it’s about self-expression. From trendsetting palettes to essential must-haves, the brand blends innovation and inclusivity like no other.

That’s what makes gifting with On Me so special: you’re not just sending a gift card. You’re unlocking a world of beauty — and giving your recipient the freedom to discover it their way.

How it works

Make it personal

Image of a gift note to a mother with a baby. The gift note says: "Thank you sooo much for helping me out the other day! You're an absolute lifesaver. Please treat yourself to something nice!"

Send it now or later

A picture of a woman smiling at a phone and receiving a scheduled On Me gift card

Track your gift

Two happy people and a gift tracker showing that the gift card has been delivered and opened

Receive thank you notes

A picture of the On Me thank you note chat interface with a chat message present.

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Frequently asked questions