Introducing Choice On Me

August 26, 2026
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Choice On Me is here: send a gift card and let your recipient choose the category. All the thought, none of the guessing.
A choice on me gift card and images of the people enjoying the different things you could buy with one.

The gift card for when you’re not quite sure

Some gifts are easy. Your best friend lives for coffee? Coffee On Me. Your brother just got a puppy? Pet Care On Me. Done.

But sometimes you genuinely don't know. The friend who has everything. The cousin you see once a year. The 500 employees on your holiday list. You want to give something thoughtful without guessing wrong.

Today we're launching Choice On Me.

What it is

Choice On Me is our most flexible gift card ever. Instead of picking a category for your recipient, you let them decide. You fund the gift. They choose how to enjoy it.

When your gift arrives, the recipient picks the category that fits their life: Lunch, Travel, Tech, Self-care, Beauty, you name it.

It's the generosity of "get yourself something nice," with the personality and polish of an On Me gift.

How it works

  1. You send it. Add a personal note, photo, or GIF, just like any On Me gift. Delivered instantly by email, text, or Gift Link.
  2. They choose. Your recipient unwraps the gift and picks the Category where the value lands.
  3. They spend it. In store or online, straight from their phone with Apple Pay® or Google Wallet™. No plastic. No fees. Funds never expire.

Why we built it

Gift senders kept telling us the same thing. They wanted a way to say "your choice, on me."

Gift cards were supposed to solve the "what do I get them?" problem. But a single-brand card just moves the guess from the gift to the store. A generic prepaid card is flexible, but it lands about as thoughtfully as an envelope of cash.

Choice On Me gives you both: the flexibility of prepaid, with a gifting experience that actually feels like a gift.

Made for teams, too

Sending to a big group of employees, clients, or event attendees? Choice On Me is the low-risk, high-delight option. One simple send, and every recipient gets exactly what fits them: the runner gets new shoes, the foodie gets dinner, the new parent gets a night off.

It's available now in our business gifting portal, alongside all our category gift cards.

Try it today

Choice On Me is live now at onme.com. Starting at just $10, with no fees and funds that never expire.

Sometimes the most thoughtful gift is the freedom to choose.

Their choice. On you. 🎁