Maybelline is available on the Beauty On Me multi-brand digital gift card

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Why Maybelline Is One of America’s Most-Loved Brands

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Why people love Maybelline

Maybelline is more than a makeup brand — it’s a beauty icon trusted by millions around the world. With over a century of expertise since 1915, Maybelline empowers people to express themselves through accessible, innovative products that deliver professional results. From cult-favorite mascaras to bold lipsticks and flawless foundations, Maybelline sets trends and brings runway looks to everyday routines. For makeup lovers and beginners alike, the Maybelline name stands for creativity, quality, and self-confidence — making it an especially thoughtful gift. When someone receives an On Me gift card that works at Maybelline, they know they’re getting the chance to discover something perfect for their look, whether they’re refilling an old favorite or trying out the newest color sensation.

What you can buy at Maybelline

An On Me gift card unlocks the world of Maybelline for your recipient—whether they’re shopping online or in-store. From cult-favorite mascaras and creamy concealers to bold lipsticks, vivid eyeshadow palettes, and complexion-perfecting foundations, there’s something for every beauty lover and beginner alike. Whether they want to explore the latest makeup trends, top up their everyday essentials, or treat themselves to a fresh new look, a Maybelline-compatible gift card offers total freedom to choose what suits their style. Plus, with Apple Pay, Google Pay, and mobile wallet support, checkout is as effortless as a flawless finish.

A better way to gift Maybelline

When someone’s looking for a Maybelline gift card, they’re not just picking up makeup — they’re helping someone unlock their creativity and express their personal style. An On Me gift card gives them exactly that: the power to shop directly at Maybelline, plus a curated selection of leading beauty and skincare brands like L'Oréal, NYX, and Sephora. It’s digital, versatile, and made to feel personal — so whether they want Maybelline’s cult-favorite mascara or a bold lipstick from another brand, it’s all there in one seamless experience. No guesswork. No wrong shades. Just a gift that lets them shine their way.

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How to use On Me at Maybelline

Any Maybelline store in the US

Online at maybelline.com >

With the Maybelline app

Why use On Me

No fees

What you pay is what you get.

Never expires

Your balance is always yours.

Instant delivery

Send gifts by email, text, or shareable link.

Send later

Schedule gifts up to 1 year in advance.

Seamless spending, however they shop

In-store

Tap to Pay

On Me card being tapped to pay in a store

Online

On Me cards being spent online using Apple Pay

Online

Enter card details

On Me cards being spent online by inputting the 16 digit PAN

Bold beauty—confidence for every moment

Maybelline is one of the most iconic names in beauty—empowering self-expression since 1915. From its legendary mascaras to innovative foundations and vibrant lipsticks, Maybelline has set trends in makeup bags and backstage at fashion weeks around the globe. Their accessible, high-performance formulas help people of all skin tones and styles look and feel their best, every day. But Maybelline isn’t just about makeup—it’s about confidence. With forward-thinking products and a passion for diversity, the brand blends New York edge with effortless everyday glamour.

That’s what makes gifting with On Me so special: you’re not just sending a gift card. You’re opening up a world of possibility—and giving your recipient the freedom to discover their own beauty, their own way.

How it works

Make it personal

Image of a gift note to a mother with a baby. The gift note says: "Thank you sooo much for helping me out the other day! You're an absolute lifesaver. Please treat yourself to something nice!"

Send it now or later

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Track your gift

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Receive thank you notes

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Frequently asked questions