Just because gifts

Just because gifts for the people who make life better

No occasion needed. Send a gift they can spend on dessert, coffee, a good book, or whatever makes them smile. No fees. Never expires.
Self-care On Me gift card image
Coffee On Me gift card image
Travel On Me gift card image
a woman's hands holding an open book

The Best Gifts Need No Reason

Birthdays and holidays are great, but some of the most memorable gifts arrive on an ordinary Tuesday. A just because gift tells someone you were thinking of them, simply because they matter to you. It's perfect for a friend going through a tough week, a sibling you miss, or a partner who deserves a little surprise. With On Me, you can send one in minutes without waiting for a special date. Choose a category that fits their personality, add a heartfelt note, and they pick exactly what they want. It's a little burst of happiness, delivered.

Just because gifts can be as simple as a sweet treat, a fresh coffee, or a new book for a cozy night in. On Me gifts arrive by text, email, or a shareable link, so you can send one the moment someone comes to mind. There are no fees, and they never expire. That means your recipient can enjoy their surprise whenever they need it most.

Just because guide
Dessert On Me gift card image

Dessert

Dairy Queen

Baskin-Robbins

Dunkin'

+72 more

Coffee On Me gift card image

Illy

Breville

Keurig

+84 more

Reading On Me gift card image

Better World Books

Audible

Book of the Month

+69 more

Self-care On Me gift card image

CVS

Sephora

GNC

+68 more

Movies On Me gift card image

Paramount+

Netflix

HBO Max

+39 more

Dinner On Me gift card image

Momofuku

Gordon Ramsay North America

Hello Fresh

+92 more

Beauty On Me gift card image

CVS

Sephora

e.l.f.

+72 more

Little surprises for anyone

Dessert On Me gift card image
Coffee On Me gift card image
Reading On Me gift card image
Self-care On Me gift card image
Movies On Me gift card image
Dinner On Me gift card image
chocolate cupcake with berry toppings on white ceramic plate
Dessert On Me card

A Sweet Surprise Out of the Blue

Few things say I'm thinking of you like an unexpected sweet treat. A Dessert On Me card lets your recipient grab cupcakes, ice cream, or their favorite bakery indulgence. It works at dessert brands like Baked by Melissa, Ben & Jerry's, and Dylan's Candy Bar. It's a playful, easy way to make someone's day. Add a note that's just for them. They'll be smiling all afternoon.

How it works

Make it personal

Image of a gift note to a mother with a baby. The gift note says: "Thank you sooo much for helping me out the other day! You're an absolute lifesaver. Please treat yourself to something nice!"

Send it now or later

A picture of a woman smiling at a phone and receiving a scheduled On Me gift card

Track your gift

Two happy people and a gift tracker showing that the gift card has been delivered and opened

Receive thank you notes

A picture of the On Me thank you note chat interface with a chat message present.

Seamless spending, however they shop

In-store

Tap to Pay

On Me card being tapped to pay in a store

Online

On Me cards being spent online using Apple Pay

Online

Enter card details

On Me cards being spent online by inputting the 16 digit PAN

Testimonials

Loved by people everywhere

“Fantastic option for thoughtful gifts without the pressure of locking someone into something that they feel obligated to keep/use even if they don't like it.”

Grant King

Grant King

“Works great to send a little pick me up to college kids when you never quite know how they will spend it, but know what things they like. Has been seamless. Thanks!”

CL

Chris Lagerbloom

“On Me is my lifesaver when it comes to gifting friends and families — so many places and types of cards to choose from.”

AH

Alaweyah Habhab

“Whether family gifting or corporate gifting, your people will love you for sending this gift.”

Gretchen

Gretchen

“Great concept and so easy to gift! Also has a great list of vendors available.”

AP

Amelia Palmer

“I just think this was the best idea anyone has had in forever. I've been giving gift cards for Christmas for years & it's always a struggle to get the right one for everybody. On Me solved my dilemma & I can order from them every year. And everyone is happy, especially me!”

CN

Carolyn Nickolauson

“I love it! I've always wanted to gift people I love, but I haven't been able to hit the sweet spot of finding "exactly what would spark joy". As soon as I learnt about it, I tried it for my partner and my sister.”

Ranganath Narayan

Ranganath Narayan

“I love this, adding quick video messages makes a huge difference. It's a gift card I know my friends will actually use!”

KQ

Katyanna Quach

“As a senior retiree, my thumbs don't go at Mach 1, and I don't always find apps easy to use. But I found this one very intuitive. Choosing a category like hiking makes me feel like I at least put a little effort into knowing what types of gift the recipient would want.”

R

Rick

“As someone who lives out of state from friends and family, On Me has been a great tool for making sure I don't miss the opportunity to make my loved ones feel special for birthdays and other celebrations. Love this service!”

Ashley Massa

Ashley Massa

“Fantastic option for thoughtful gifts without the pressure of locking someone into something that they feel obligated to keep/use even if they don't like it.”

Grant King

Grant King

“Works great to send a little pick me up to college kids when you never quite know how they will spend it, but know what things they like. Has been seamless. Thanks!”

CL

Chris Lagerbloom

“On Me is my lifesaver when it comes to gifting friends and families — so many places and types of cards to choose from.”

AH

Alaweyah Habhab

“Whether family gifting or corporate gifting, your people will love you for sending this gift.”

Gretchen

Gretchen

“Great concept and so easy to gift! Also has a great list of vendors available.”

AP

Amelia Palmer

“I just think this was the best idea anyone has had in forever. I've been giving gift cards for Christmas for years & it's always a struggle to get the right one for everybody. On Me solved my dilemma & I can order from them every year. And everyone is happy, especially me!”

CN

Carolyn Nickolauson

“I love it! I've always wanted to gift people I love, but I haven't been able to hit the sweet spot of finding "exactly what would spark joy". As soon as I learnt about it, I tried it for my partner and my sister.”

Ranganath Narayan

Ranganath Narayan

“I love this, adding quick video messages makes a huge difference. It's a gift card I know my friends will actually use!”

KQ

Katyanna Quach

“As a senior retiree, my thumbs don't go at Mach 1, and I don't always find apps easy to use. But I found this one very intuitive. Choosing a category like hiking makes me feel like I at least put a little effort into knowing what types of gift the recipient would want.”

R

Rick

“As someone who lives out of state from friends and family, On Me has been a great tool for making sure I don't miss the opportunity to make my loved ones feel special for birthdays and other celebrations. Love this service!”

Ashley Massa

Ashley Massa

As featured in 🫶
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  • Fortune Magazine logo
  • Wall Street Journal logo
  • Axios logo
  • Yahoo Finance logo
  • Associated Press logo

FAQ

It's a gift sent for no special occasion, simply to let someone know you're thinking of them.

Small treats that fit their personality, like dessert, coffee, or a new book. With On Me, you choose the category and they pick the details.

In minutes. It arrives by email, text, or a shareable Gift Link.

No. On Me gifts never expire and have no fees.